Adjustments made to survey results to account for demographic groups are known as what?

• A. Sampling
• B. Weighting
• C. Randomization
• D. Poll adjustments

Answer: (B)

The correct term for adjustments made to survey results to account for demographic groups is weighting. Weighting is a statistical technique used to ensure that the sample better reflects the population being studied by giving different weights to responses based on their characteristics, such as age, gender, or socioeconomic status. This process helps in correcting biases that may occur when certain demographic groups are overrepresented or underrepresented in the survey results. By applying weights, researchers can create more accurate and reliable insights that truly reflect the views and characteristics of the overall population.

Sampling refers to the process of selecting a subset of the population to conduct the survey, while randomization involves selecting participants in a way that gives everyone an equal chance of being chosen, which is essential for reducing bias. Poll adjustments are a more general term that could refer to various types of modifications made to results, but weighting is the specific method used for adjusting based on demographic criteria.